Leading search engines especially Google and Yahoo have country-specific versions for several countries across the globe. The mere fact that one’s website would necessarily rank better if hosted in the target country has given birth to the new genre – SEO Web Hosting.
According to Travis aka “The Farmer“:
SEO Web Hosting is the art of hosting your marketing efforts across multiple IP ranges using multiple name servers. By doing so you are ensuring the true success of your online business.
What web hosts do is to provide multiple IP addresses and multiple nameservers spread across different countries such that the website appears to be hosted in these different countries and thus have the chance of ranking better in the respective countries. The specialized SEO packages typically have the following range of specifications: [20 IPs / 10 class C; 2 IPs per Class C; 10 Nameservers] and [120 IPs / 60 class C; 2 IPs per Class C; 60 Nameservers].
Understandably, these SEO Web Hosting packages come at a relatively high cost since immense effort is put into sourcing this different IP ranges. This makes it feasible for companies with deep pockets, who are specifically targetting web users in specific countries.
It is important to point out however that aside web hosting that provides local IP addresses, successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market.
If SEO Web Hosting is not for you and you still want to rank better in specific countries, you want to consider registering your domains under the Country code Top-Level Domains (cc-TLDs) for your target countries. You would then have to put up localized content for maximum effect.
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